Smart TV with Pay TV Built-in
Pay TV operators spend a significant amount of money on buying set-top boxes for their customers. For some it is a customer acquisition cost that has to be written off. For others, with an STB rental model, it can be a revenue source, but in that case it puts the operator at a significant disadvantage versus streaming OTT options, where the customer buys the hardware themselves.
What if an STB was not even necessary? What if the required technology was already embedded in their TV when the customer bought it? The CapEx savings for the operator could be huge, and it would eliminate the fight with other players for control of HDMI 1, while at the same time improving the experience for subscribers.
Today it's possible. At Vewd, the ability to combine Smart TV and STB technology is one of our unique capabilities, and we call it 'Operator TV'.
Complete the form to find out more about Operator TV, including a one-page summary of the benefits, and our Operator TV whitepaper "Extending The Reach Of Pay TV".